Sanyo's 'Think GAIA' Vision and Turnaround Efforts


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR251 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Turnaround Strategies, Sustainability
Case Length : 21 Pages
Period : 2004-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : Sanyo Electric Co. Ltd.
Industry : Electricals and Electronics
Countries : Worldwide

Abstract:

Sanyo is a Japan-based company with a presence in diverse businesses including consumer electronics, batteries, and semiconductors. The company has been a pioneer in developing alternate energy technologies like solar cells and rechargeable batteries. The case begins with a description of Sanyo's origins and its rise as a major electronics and components manufacturer. It then explains the reasons of the company's slide in recent years. The case describes the company's "Think GAIA" vision, the objectives of the vision, and the actions of the company in its efforts to effect a turnaround. The case ends with a brief discussion on Sanyo's financial state and the future of the "Think GAIA" initiative.

Issues:

» To understand the turnaround efforts of a company

» To examine the importance of the right kind of vision in effecting a turnaround of a company in trouble

» To understand the need for strong financials in a company wanting to demonstrate corporate responsibility

Contents:

  Page No.
Introduction 1
Background Note 2
Sanyo's Deteriorating State 3
The 'Think GAIA' Vision 5
The Sanyo Evolution Project 7
Business Portfolio Reforms 7
Corporate DNA Evolution Plan 7
Financial Evolution Plan 7
Implementing 'Think GAIA' 8
Outlook 11
Exhibits 15

Keywords:

Sanyo, Think Gaia, Sanyo Evolution Project, Turnaround strategy, Corporate Vision, Restructuring, Environment friendly products, Eneloop batteries, Sustainability

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